By 2005, FXR had progressed to the point where basement design and small local fabrication became unrealistic and manufacturing was moved overseas to meet demand. Milt would work on designs in his basement and take his plans to a local garment manufacturer where he continued to fine tune the gear and his design skills. Milt saw a need for high performance snow rider wear and noticed that nobody was really taking it to the level he envisioned in his mind’s eye. He had the name and the beginnings of a product line. He liked the word ‘Factory’ and ‘X’ is extreme. In that 6-year span, he worked on the business plan for FXR. Milt continued as owner of the shop until he was 33. In Milt’s words, “everything was a step towards the next project.”
He worked there for 10 years before he bought the company. Milt was a motocross racer in the area and so working in the industry made sense. The story of both Morris and FXR begins and ends with outdoor gear.Īs the story goes, at the tender age of 17, Milt worked at a Honda and Polaris dealership in Morris. Morris is the only town along Highway 75 where it is actually called ‘Main Street.’ It makes sense that FXR – an outdoor gear and accessory juggernaut – got its humble beginnings in this hamlet that was actually settled as a strategic location along the Red River for fur traders. This road is the artery that connects Winnipeg all the way down to Missouri in the south. 1750) about 50k south of Winnipeg on Highway 75. Well, if you’ve ever met Milt, he may have actually imagined it and had it outlined on the white board in his basement in Morris, Manitoba, where it all began. Perhaps a ‘rags to riches’ story is a bit of a stretch and FXR owner Milt Reimer may never have been accused of wearing rags, but I don’t think anyone could have imagined taking this company from an idea to dominant reality like FXR has done. FXR Racing: Aaron Wiebe Gives Me a Tour of the Successful Gear Company
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